INVEX, solid in corporate banking, spotted a latent opportunity in retail.
The traditional model demanded a branch network to acquire customers at scale: a capital outlay and a timeline the market no longer allows.
The challenge was to conceive, design and launch a financial offer attractive and scalable enough to compete with fintechs, leveraging the bank’s core without inheriting its inertia.
NOW landed as Mexico’s first neobank and as a new revenue line for the institution.
We broke with traditional banking and built a neobank from zero, designed for young customers.
We turned that value proposition into a real go-to-market, with an activation strategy that gave the brand life and guided every phase of attraction and adoption.
We started from the new operating model and its capabilities, and only then from the technical infrastructure.
Pain points and consumption habits analysed to design a value proposition with 90%+ acceptance.
A registration flow and mobile interface that are intuitive, fast and tuned to the segment’s digital behaviour.
The NOW app, with debit balance, wallet, goal tracking and transaction history.
Commercial plan, digital funnel optimisation and an acquisition operating model to capture at scale from launch day.
We led the RFP for strategic partners and shipped segmented communications for frictionless onboarding. Three years of continuous operation iterating the model.
To guarantee an agile technical integration, we started with the operating model.
That let us synchronise traditional banking infrastructure with a fluid customer experience and a secure, intuitive digital enrolment.
The project ended by turning a strategic vision into a digital growth engine for the institution.
Tell us the target. We tell you which play moves it, and when.
