Raven
( the work · 85+ projects since 2021 )

Every case, with thenumber attached.

Each case carries the play it was bought as, Think, Build or Sell, and the number that moved. Cases are named where the client is public.

Think · Build · Sell Scroll

Every case, with the number it moved.

85+Projects
$5B+Value captured
3Continents
INVEXINVEX01See the case
Financial services · Mexico · Sell

Digital card acquisition rebuilt end to end, with a new operating model behind it.

+686%Growth YTD−52%CPA+102%Digital sales mix
LATAMLATAM02See the case
Airlines & travel · Brazil · Sell

A stalled points-redemption channel turned into a growth engine.

+69%Email conversion+51%Paid media conversion+17%Organic search
CopecCopec03See the case
Fintech & mobility · Chile · Sell

The growth engine behind a prepaid card in a crowded fintech market.

+102%Paid media conversion+25%Organic search conversionx3Expected channel performance
INVEXINVEX04See the case
Digital bank · Mexico · Think · Build · Sell

Mexico’s first neobank, built from zero and taken to market.

+200%Conversion vs BAU+120%User acquisition72%Activation rate
SanofiSanofi05See the case
Health & pharma · Mexico · Sell

Digital media turned into real sales, on 48% less spend.

+11%Sales growth vs 2024−48%Media investment+508%ATC upside, Gelicart
EntelEntel06See the case
Telco · Chile · Sell

Silos broken, data unified: a digital marketing operating model rebuilt.

+350%Digital sales−10%CPA+312%Team productivity
CrediclubCrediclub07See the case
Microfinance · Mexico · Sell

Post-pandemic growth restarted, and the tech foundation for a banking licence.

+94%Group loan sales−46%CPA+118%CTR
SantanderSantander08See the case
Loyalty, pensions and savings · 10 countries · Think · Build

Global loyalty, plus pensions and savings reinvented in Spain.

€350M+Projected value10Countries
Banco de ChileBanco de Chile09See the case
AI analytics · Chile · Build

Pulzen in production: an AI analyst that builds the dashboard and the decision.

4h → 4minReport cyclePulzenRaven Stack
IKEA10+235%Sales · 6 monthsSee the sector
Financial services · Mexico · Think · Sell

Financial services sales, redesigned end to end, and the growth engine behind it.

−47%CAC+38NPS
Volaris11+249%Growth YTDSee the sector
Airline co-brand card · Mexico · Sell

Credit card sales grown exponentially through a rebuilt digital funnel.

−33%CPA
Despegar · INVEX12+75%Annual target · 6 monthsSee the sector
Travel co-brand card · Mexico · Sell

A travel credit card launched and scaled on digital channels alone.

−58%CPA
MetLife1350%Faster time to marketSee the sector
Health insurance · Chile · Think

A client-centric health insurance launch, prepared against every regulatory scenario.

3Scenarios modelled
LATAM Pass14+40Initiatives · 4 weeksSee the sector
Airline loyalty · Brazil · Think

A better way to redeem miles: the non-air catalogue, diagnosed and unblocked.

+25Value-prop opportunities
Actinver15+30Features tested with usersSee the sector
Investment platform · Mexico · Think

Personalised, gamified investing for a segment the market kept ignoring.

5 moTo MVP plan
Santander16+120Screens · 2 weeksSee the sector
Digital investing · Chile · Think · Build

Democratising investment: a platform that teaches you to invest while you do it.

+30Disruptive features
Walmart17ConnectRetail media businessSee the sector
Retail media · Chile · Build · Sell

Retail media and data monetisation, launched and operated across the network.

PhronesisData platform

Every number above had an owner. The same team, start to finish.

( where we have played )

Thirteen years of sectors, one discipline.

The play is the same everywhere: the KPI on the table, the same team from brief to number. The sector changes; the discipline doesn’t.

( before you ask )

The questions the case list raises.

How are the numbers in these cases measured?

Each figure is the client’s own metric, read against the baseline agreed before the engagement started: incremental sales, cost per acquisition, conversion or projected value. We publish what the client validated, and every case names the play behind it.

Can we start with one case-sized engagement?

Yes. A Think engagement, a Build squad or a Sell activation stands on its own, with scope and fee closed. Most of the work above started that way and grew because the first number moved.

How long does an engagement like these take?

Think closes with a documented go or no-go in 10 to 12 weeks. Build ships in two-week releases from there and Sell stays on the number afterwards. Crediclub restarted group lending in 12 weeks; LATAM Pass had its first release live in six.

( the next number )

Which number do you need to move this quarter?

Tell us the target. We’ll tell you which play moves it, and when. We reply within 48h.

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