The pandemic sent e-commerce credit card use in Mexico through the roof.
Banco INVEX faced the challenge of adapting fast to a consumer behaviour that had changed for good.
The core problem: removing the need to walk into a branch. That meant opening new digital channels and modelling an experience that felt fast, safe and frictionless.
Explosive growth, driven by a new operating model rather than a new campaign.
Instead of digitising what already existed, we changed the starting decision.
We disrupted the bank’s traditional processes and set off the design of new experiences, anchored in real data.
We backed an operating model built on identifying the right audiences, understanding what they wanted and improving how they acquired.
A data-led model to read new consumption habits, campaign performance and where acquisition could improve.
INVEX’s internal marketing processes, redesigned for agility and response speed.
The bank’s first 100% digital credit card, created and launched under the new model.
Hundreds of segmented campaigns in constant learning, partnerships included, lifting sales 83% in three months.
Go-to-market did not start at the end. It started in the brief.
During execution the priority was not just shipping a product, but bringing a deep understanding of the financial business.
We staffed the team with people who could translate concepts and methodologies into a real, measurable operation.
The most relevant part of the collaboration was Raven’s end-to-end expertise, aligning the bank’s vision with flawless execution that pushed annual sales up 581%.
Ariadna Medina Calles · CMO, INVEX
Tell us the target. We tell you which play moves it, and when.
