Accelerating adoption of the Copec Pay prepaid card in Chile, a fiercely competitive fintech market.
The product existed and downloads arrived, but a download was not the business. The active customer was.
Conversion had to get simpler, media had to align with attribution data, and the journeys had to stop leaking users.
The performance and SEO rollout tripled the expected commercial performance per acquisition channel.
Rather than simply raising media spend, we rebuilt the foundations of digital growth.
We designed an urgent growth strategy built around conversion, not reach.
We built a marketing mix model to optimise spend, redesigned the site around conversion, and automated activation so every download produced an active customer.
Commercial growth opportunities identified and prioritised across the operational and strategic areas of the business.
An advanced analytical framework to measure, predict and optimise return on media spend.
A continuous system to make acquisition more efficient across owned and paid media.
A conversion-focused site redesign and automated onboarding communication flows.
We prioritised quick wins that validated the media and SEO hypotheses immediately.
We embedded directly with the Copec team to install internal data capabilities and a deep understanding of the user’s digital journey.
The project closed with the operational foundations of a self-sustaining acquisition channel, the site redesign and the automated flows already in production.
Tell us the target. We tell you which play moves it, and when.
